Introduction


All major European railroads use Frauscher axle counters in signalling applications, including DB, SNCF and Network Rail (UK).

Global signalling companies like Siemens, Alstom, and Bombardier trust in the reliability, precision and highly developed technology that Frauscher offers in its products.

In this case study we’ll outline how BtoB Rail implemented an emailing-based inbound marketing strategy in order to reach Frauscher’s goals : drive more traffic and ultimately drive more leads for their business.


The Results:


The goal of any inbound marketing strategy should be to increase leads. Therefore improving lead generation was a key focus of Frauscher’s content strategy. 
In order to meet these objectives, BtoB Rail planned out an emailing-driven inbound marketing strategy heavily focused on driving website traffic and increase leads.




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