BlaBlaCar and Wiremind Renew Partnership After Five Years of Collaboration on Smarter Revenue Management

Paris, France – BlaBlaCar and Wiremind are renewing their partnership, celebrating five years of collaboration during which BlaBlaCar transformed into one of Europe’s fastest-growing long‑distance bus networks.
Since 2020, BlaBlaCar has used Wiremind’s flagship Revenue Management system, CAYZN, and Competition Tracking solution, CAYZN Tracking to support its teams in forecasting demand, gathering real-time competitors data, and making better‑informed pricing decisions. Over this period, BlaBlaCar’s bus service has doubled its revenue to around €115 million in 2024 and carried nearly 6 million passengers last year.
The bus network now spans 16 countries, adding more than 1,000 new routes in 2024, and plays a key role in BlaBlaCar’s broader ecosystem, which connected 100 million travelers worldwide in 2024 across both bus and carpooling.
“Over the past five years, we’ve built a network that now spans most of Europe, and that takes a lot of smart decisions, every single day,” quotes Aurélien Gandois, VP of BlaBlaCar Bus. “CAYZN and CAYZN Tracking have given our teams top‑notch data they can trust, allowing us to anticipate demand, adjust fares intelligently, and keep our network both sustainable and affordable. Renewing this partnership was a natural step forward”
“From the beginning, our goal with CAYZN wasn’t just to deliver a software, it was to give operators like BlaBlaCar the tools to make confident, data‑backed decisions,” Colin Girault-Matz, CEO & Co‑Founder of Wiremind. “Seeing the platform become part of their day‑to‑day work has been incredibly rewarding, and we’re proud to keep supporting them as their ambitions grow.”
This renewed partnership will see BlaBlaCar and Wiremind continue to evolve how CAYZN is used across the bus network — ensuring that every route, every seat, and every fare is optimized for a future where sustainable, shared travel keeps gaining ground.
About Wiremind
Founded in 2014 and headquartered in Paris, Wiremind offers advanced inventory, distribution, and optimization solutions for the passenger transportation, air cargo, and sports & events industries. By combining artificial and human intelligence, Wiremind's innovative tools empower clients to streamline operations, enhance forecasting, and drive measurable commercial performance. Trusted by industry leaders worldwide, Wiremind delivers data-driven insights and user-centric solutions that create tangible value across sectors, from managing air cargo capacity to optimizing ticket sales and forecasting passenger demand.
About CAYZN
CAYZN is an intuitive Revenue Management Solution that streamlines the process of managing capacity and pricing for revenue optimization. Designed by Revenue Management experts, CAYZN offers a user-friendly interface that presents all relevant information in a single view, eliminating the need to switch tabs or use cumbersome Excel files. CAYZN's Business Rules Engine empowers users to automate repetitive tasks and manage numerous variables with ease. The engine also supports looping and conditional programming to further enhance its capabilities. Leveraging cutting-edge operational research and ML, CAYZN delivers a real-time forecasting and optimization pipeline that can handle thousands of departures, helping you find the optimal price path that maximizes revenues and/or load factor.
About BlaBlaCar
BlaBlaCar is the world’s leading community-based travel app enabling 29 million active members a year to share a ride in 21 countries. Its technology matches drivers with empty seats with passengers heading the same way, so they can share the cost of the trip. With the mission to be the go-to marketplace for shared travel, BlaBlaCar combines carpooling with bus journeys from over 6 000 operators to offer a wide choice of affordable and sustainable travel solutions, all in one app.
In 2024, BlaBlaCar’s trusted community connected 2.6 million meeting points worldwide and enabled 119 million human connections. Carpool drivers saved 538 million euros, and all BlaBlaCar’s mobility services contributed to avoiding 2.5 million tonnes of CO2 emissions.